Holsten Pils

Rebranding campaign for Holsten Pils lager, targeting male drinkers. Media used: TV, packs, ambient media.
Agency: TBWA and MediavestAuthors: Andy Lear and Jeremy Paul

Holsten Pils

Holsten kick-starts a million conversations

Introduction

This is the story of a once-great brand, of a brand that needed to feel great again. It's also the story of how following good...