Holistic measurement and retail media: The devil is in the details

Building a successful retail media strategy requires retailers to assess their needs holistically and with specificity towards their brands’ individual needs.

There's been a great deal of talk around retail media being the “third wave.” It’s been pegged as the next big thing, after the prior waves of search and social, respectively. But those riding the swell know this third wave didn't materialize overnight. It's steadily risen over the last few years.

The current crescendo is a direct result of each retail media network's ability to grow and expand as the needs of advertisers – much like the tides – have shifted. And there's another sea change in the works – this time around holistic measurement solutions. The autonomy to dive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands