Holistic measurement and retail media: The devil is in the details

Building a successful retail media strategy requires retailers to assess their needs holistically and with specificity towards their brands’ individual needs.

There's been a great deal of talk around retail media being the “third wave.” It’s been pegged as the next big thing, after the prior waves of search and social, respectively. But those riding the swell know this third wave didn't materialize overnight....

Not a subscriber?

Schedule your live demo with our team today