Holiday retail in an inflation crisis: Getting the message right

With the inflation crisis hitting consumer spending in the UK, retailers are gearing up for a Christmas season where shoppers will not be spending as usual on top of two difficult years for the industry with COVID.

A Christmas retail season amid a cost-of-living crisis is fast approaching. But for brands, the best response is not so clear. In the current economic climate, they rightly feel they should be cautious. Yet they also need to make the most of the festive...

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