Holiday Inn Worldwide: The Nation's Innkeeper campaign

"This is the travel logo that taught many of the baby boomers to read their first printed words," Charles Goodrum and Helen Dalrymple wrote in Advertising in America, referring to the "Great Sign" of Holiday Inn motels, colored the same green as the federal interstate highway system directional signs.

Holiday Inn Worldwide: The Nation's Innkeeper campaign

Judson Knight

Overview

"This is the travel logo that taught many of the baby boomers to read their first printed words," Charles Goodrum and Helen Dalrymple wrote in Advertising in...