Holiday Inn: ready for business

This interview with Rob Hancock of Holiday Inn covers identifying customer markets, defining the profile of people using Holiday Inn and the use of TV advertising (which has been used for the first time in the UK).

Holiday Inn: Ready For Business

Delwyn Swingewood interviews Rob Hancock, Holiday Inn

Just over 50 years ago Kemmons Wilson opened the first Holiday Inn in Memphis, Tennessee, after returning from a family holiday discouraged by the lack of decent...