Holding company pitches. Are they a big deal?

The HSBC, Samsung and Intel pitches – advertisers seeking to appoint holding companies rather than agencies – have generated a lot of interest in the marketing community.

Holding Company Pitches Are They A Big Deal?

David Wethey Agency Assessments International

How important a trend is the holding company pitch? Should savvy clients be checking out the vital statistics of WPP, IPG, Publicis, Omnicom, Havas and  the...

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