Hock Moon Hiong: More meat, more ong CNY 2021

Hock Moon Hiong (HMH), a dried meat brand, launched a promotion to retain customers during Chinese New Year.

Summary Statement

We believe that our campaign should win because we have developed a unique solution in a niche market and ran a marketing campaign for it, driving sales and generating acquisitions while creating brand loyalty, all of which were done within a budget under MYR 90,000.

Campaign Strategy

Hock Moon Hiong (HMH) is a Malaysian brand that has been selling dried meat since the 1970s, primarily selling dried pork meat (also known as bakwa) to the Malaysian Chinese, primarily selling towards the older generation that is proud of its traditional roots and Chinese cultural beliefs.

HMH products...

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