HMD-Druck: Head & Heart - the 12 chapters of balance

HMD-Druck is a small printing company in Germany which trades on its creative approach to print. In September 2009, with cut-throat competition using price as the main attraction, HMD concentrated on emphasising quality to premium middle-sized companies in the Frankfurt area.

HMD-Druck: Head & Heart – the 12 chapters of balance

OgilvyOne worldwide


Category: Business and Consumer ServicesCountry where program ran: GermanyDate program started/ended: September 2009

Product Description: HMD is a small printing plant offering witty, clever and creative printing solutions.

Advertiser/Client Name: HMD-DruckMedia Channels: DirectMail


Marketplace Challenge:

During times of economic crisis, small printing plants like HMD are faced with a particularly aggressive cut-throat competition, since potential customers have to look at the price even more closely than ever. In order to successfully define a sharp image in...

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