HM Revenue & Customs - Self assessment: how a change in advertising direction proved that tax doesn’t have to be taxing

The 2002-05 ad campaigns for the Inland Revenue (later HM Revenue and Customs) set out to encourage people to return their self-assessment forms as early as possible prior to the deadline.
Agency: Miles Calcraft Briginshaw DuffyAuthor: Andy Nairn

HM Revenue & Customs – Self assessment: how a change in advertising direction proved that tax doesn't have to be taxing

INTRODUCTION

In 2002, Marketing magazine described the Inland Revenue's Self...