Campaign details
Title: The Billion Dollar CollectionBrand: H&M FoundationProduct: The Billion Dollar CollectionIdea: Prime Weber ShandwickCountry: Sweden
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
---|---|---|---|---|---|
3 months - 12 months | Global | Non-specific | Adults (26-55) | High | Average Total Spend 2 200 000 SEK 700 000 SEK for the Agency 1 300 000 SEK in Production Costs 200 000 SEK in Media Spend |
Objectives
H&M Foundation is a non-profit foundation for the public good – functionally and financially independent of H&M Group but with the same industry...