H&M Foundation, a non-profit, created a virtual clothing collection, The Billion Dollar Collection, to leverage the Foundation’s global market position, create awareness about the foundation's core mission and support innovative start-ups by creating a platform to reach investors.
Campaign details
Title: The Billion Dollar CollectionBrand: H&M FoundationProduct: The Billion Dollar CollectionIdea: Prime Weber ShandwickCountry: Sweden
Duration of Campaign | Location/Region | Gender | Target audience | Socio-economic Level | Budget |
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3 months - 12... |