Historic Scotland - Blasts from the past: bringing history to life for Historic Scotland

Pauline Lamb and Giles Moffatt

This Bronze-Award winning paper discusses Historic Scotland's campaigns to get people to attend major one-off events at its properties.
Agency: The Union Advertising AgencyAuthors: Pauline Lamb and Giles Moffatt

Historic Scotland – Blasts from the past: bringing history to life for Historic Scotland

BACKGROUND

For anyone outside of Scotland who is unfamiliar with Historic Scotland, it is an organisation not dissimilar to The National Trust, The Landmark Trust, or English Heritage, involved in the conservation and promotion of buildings of national, historical and cultural interest. The organisation is directly responsible to Scottish Ministers for safeguarding the nation's historic environment and promoting its understanding and enjoyment. It also has a strong commercial requirement and welcomes over 3...

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