Hispanics: Creating, Mirroring and Setting Trends

Steve Moya

The authors look at the growing Hispanic market in the USA, and conclude that it both mirrors many American psychological, sexual and behavioral trends, and sets new trends.

Hispanics: Creating, Mirroring and Setting Trends A look at one of the nations most diverse and populous cultural groups

Steve Moya, Latin Works Marketing andRoger SelbertThe Growth Strategies GroupMost marketers approach Hispanics as a separate market. Well, they are, and they arent. It is our experience that understanding trends in the Hispanic market yields insights that can be applied to the general market of today and tomorrow. How so? Because Hispanics are more than a trend: They are creating, mirroring, and setting trends as well.HISPANICS ARE A TRENDA trend is an observable...

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