Hispanics: Creating, Mirroring and Setting Trends

Steve Moya

The authors look at the growing Hispanic market in the USA, and conclude that it both mirrors many American psychological, sexual and behavioral trends, and sets new trends.

Ethnic & minority groups
United States
Cultural influences & values

Hispanics: Creating, Mirroring and Setting Trends A look at one of the nations most diverse and populous cultural groups

Steve Moya, Latin Works Marketing andRoger SelbertThe Growth Strategies GroupMost marketers approach Hispanics as a separate market. Well,...

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