Hispanic Heritage Month is not enough; here’s how to engage with the Latino community today

Examines how Hispanic and Latino people are represented in US marketing campaigns, and how brands can deepen engagement beyond Hispanic Heritage Month.

Brazilian artist Camila Rosa models a T-shirt she designed in collaboration with Old Navy and Project We. The shirt celebrates the Latino community's strength and heritage with depictions of two women interwoven with flames and flowers. The design is part of a multi-artist series celebrating diversity. For brands, the key to reaching Hispanic and Latino audiences is keeping the conversation going year-round. Courtesy of Business Wire.

From September 15 to October 15, brands celebrated the 34th annual National Hispanic Heritage Month in various and creative ways. For instance, Old Navy partnered with Brazilian artist and illustrator Camila Rosa to create...

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