Hispanic Heritage Month & Beyond

This week’s MONITOR Minute report takes a look at the importance of Hispanic Heritage Month and how marketers can use its celebration to establish and maintain a relationship with the Hispanic community 365 days a year.

Hispanic Heritage Month & Beyond

September 15 will mark the first day of Hispanic Heritage Month. U.S. Hispanics compose the largest and fastest-growing population in this country, reaching 45 million in 2007.(1) For marketers, Hispanic Heritage Month provides a great opportunity to either begin or continue dialogue with this large, diverse and ever-growing community. This week's MONITOR Minute takes a look at the importance of Hispanic Heritage Month and how marketers can use its celebration to establish and maintain a relationship with the Hispanic community 365 days a year.

CELEBRATING HISPANIC HERITAGE MONTH

Hispanic Heritage Month is a...

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