Hispanic Heritage Month & Beyond
September 15 will mark the first day of Hispanic Heritage Month. U.S. Hispanics compose the largest and fastest-growing population in this country, reaching 45 million in 2007.(1) For marketers, Hispanic Heritage Month provides a great opportunity to either begin or continue dialogue with this large, diverse and ever-growing community. This week's MONITOR Minute takes a look at the importance of Hispanic Heritage Month and how marketers can use its celebration to establish and maintain a relationship with the Hispanic community 365 days a year.
CELEBRATING HISPANIC HERITAGE MONTH
Hispanic Heritage Month is a...