Hispanic Ethnicity and Media Behavior

This article argues that there is a difference between being Hispanic and possessing Hispanic ethnicity, with the former being a demographic characteristic and the latter a psychological construct.

Hispanic Ethnicity and Media Behavior

Ricardo VillarrealSonoma State University

Robert A. PetersonThe University of Texas at Austin

INTRODUCTION

The underlying issue that frames the present research is how “Hispanic” has been defined in previous...

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