Hispanic Attitudes toward Advergames: A Proposed Model of their Antecedents
Monica D. Hernandez Sindy Chapa Michael S. Minor Cecilia Maldonado The University of Texas-Pan America
Fernando Barranzuela Universidad de Piura
Advergaming...
Monica D. Hernandez Sindy Chapa Michael S. Minor Cecilia Maldonado The University of Texas-Pan America
Advergaming...
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