Hispanic Attitudes toward Advergames: A Proposed Model of their Antecedents
Monica D. Hernandez Sindy Chapa Michael S. Minor Cecilia Maldonado The University of Texas-Pan America
Fernando Barranzuela Universidad de Piura
Advergaming...
Hispanic Attitudes toward Advergames: A Proposed Model of their Antecedents
Advergames are gaining recognition around the world as a new, captivating, and persuasive environment among advertisers.
Introduction
