Hip Hop Public Health: Lil Sugar – Master of Disguise

Thiago Fernandes

An animated character helped non-profit organisation Hip Hop Public Health raise awareness of the serious issue of kids' excess sugar consumption and drive positive behaviour change in the US.

Campaign details

Brand: Hip Hop Public Health Brand owner: Hip Hop Public Health Entrant company: Area 23, An IPG Health Network CompanyIdea creation: Area 23 New York Market: United States Sector: Charities & voluntary organisations Media channels:Events &...

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