Campaign details
Brand: Hip Hop Public Health Brand owner: Hip Hop Public Health Entrant company: Area 23, An IPG Health Network CompanyIdea creation: Area 23 New York Market: United States Sector: Charities & voluntary organisations Media channels: Events & experiential, Competitions & contests, Mobile & apps, Websites & microsites, Social media, Cinema, Gaming & in-game advertising Budget: No budget
Executive summary
Companies use more than 150 different names for sugar that can be found in packaged foods’ ingredients lists. These names are often obscure...