Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise

The Lil Sugar campaign was launched in the US to raise awareness about excessive sugar consumption in children and drive a behaviour change without boring them to death.

Campaign video: Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise

Selected creative: Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise

Credits

Creative agency: Area 23 New YorkArt Director, Illustrator: Arthur DaraujoArt Director:Fabio...

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