Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise

The Lil Sugar campaign was launched in the US to raise awareness about excessive sugar consumption in children and drive a behaviour change without boring them to death.

Campaign video: Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise

Selected creative: Hip-Hop Public Health (HHPH): Lil Sugar – Master of Disguise


Creative agency: Area 23 New YorkArt Director, Illustrator: Arthur DaraujoArt Director: Fabio Rodrigues / Widerson SouzaBroadcast Producer: Ian SmithChief Creative Officer: Tim HawkeyCopywriter, Writer: Thiago FernandesCopywriter: Angela Williams / Connor Reilly / John RobertsEVP, Director Integrated Production: Jennifer MaExecutive Creative Director: Elliot LangermanExecutive Producer: Anna LopezMedical Research: Aldacilene Souza da Silva PhDSVP Group...

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