Hindustan Unilever Limited: The Shower

Hindustan Unilever, a consumer goods company, nudged a nation of 1.3 billion, to become socially responsible towards water.

Campaign details

Brand: Hindustan UnileverAgency: Ogilvy IndiaCountry: India

Objectives

Finding a more effective way to break through urban India's environmental ignorance was turning out to be a litmus-test for Unilever's all-in investment Start a Little Good – a commitment to demonstrate 'purpose-led business drive superior performance'. This story demonstrates how Hindustan Unilever nudged a nation of 1.3 billion, to become socially responsible towards water. The objectives of the campaign were as follows.

Brand objective

Double the scores on brand measures like 'Brand I Trust', 'Does Good for Society' and 'HUL is making efforts to save...

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