Campaign details
Brand: Unilever (various) Brand owner: Unilever Entrant company: OgilvyIdea creation: Ogilvy Mumbai Market: India Sector: Toiletries & cosmetics (general) Media channels: Social media, Online video, Public relations Budget: 1 - 3 million
Executive summary
Bring The Message Home
Data reveals a very scary future for India. 65m tonnes of waste are generated every year in India, as per current estimates. However, out of this only 22-28% is processed and treated. The remaining is deposited in dump yards. The country was not understanding...