Hindustan Unilever Limited: Break the chain

Hindustan Unilever (HUL), the consumer goods company, worked with the government, UNICEF and hundreds of non-profit organisations across the country to support the nation during the pandemic in India.

Campaign details

Brand: Hindustan Unilever LimitedBrand owner: UnileverEntrant company: Hindustan Unilever , MumbaiIdea creation: Ogilvy India, MumbaiMarket: IndiaSector: Food industry (general), Toiletries & cosmetics (general)Media channels: Online video, Social media, TelevisionBudget: 500k - 1 million

Executive summary

The first thing for any business to do during a one-of-a-kind, pandemic-led economic meltdown is to keep spends to a minimum and navigate risks. Instead, Hindustan Unilever (HUL), India's largest FMCG company joined hands with the government, UNICEF and hundreds of non-profits organisations across the country to carry...

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