Campaign details
Brand: Hilton HotelsBrand owner: Hilton HotelsEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: Merkle DubaiMarket: Middle East & North AfricaSector: Transport & tourismMedia channels: Social media, Outdoor, Out-of-home, Public relationsBudget: Up to 500kCampaign videos
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....