Hilton: Waitographer

Global hotel brand Hilton turned staff into expert photographers to truly connect with guests, raise awareness and boost occupancy rates in the MENA region.

Campaign details

Brand: Hilton HotelsBrand owner: Hilton HotelsEntrant company: TBWA\RAAD - United Arab EmiratesIdea creation: Merkle DubaiMarket: Middle East & North AfricaSector: Transport & tourismMedia channels: Social media, Outdoor, Out-of-home, Public relationsBudget: Up to 500k

Executive summary

The COVID pandemic has highlighted the importance of memories and human connections in our lives. Global hotel brand Hilton wanted to help people in the MENA region cherish the special moments that bring them together, with the ability to create these memories.

Naturally, people aspire to remember such...

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