Hilton: The ad you stay in

Hotel chain Hilton created a one-off long-form TikTok ad to engage a younger audience and increase followers and loyalty program membership in the United States.

Campaign details

Title: The ad you stay inBrand: HiltonProduct: HiltonIdea: TBWA\Chiat\DayCountry: United States

Duration of Campaign



Target audience

Socio-economic Level


3 months or less



Adults (26-55)


$2 milion

Why is this work relevant for Creative Effectiveness?

"It Matters Where You Stay," even on the fastest-moving place on the planet: TikTok. With a first-of-its-kind 10-minute TikTok, Hilton earned over 6.5 million minutes of engagement. By throwing out the playbook, we not only got a highly distractible audience to stay with the brand, but also expanded...

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