Hilton: The ad you stay in

Hotel chain Hilton created a one-off long-form TikTok ad to engage a younger audience and increase followers and loyalty program membership in the United States.

Campaign details

Title: The ad you stay inBrand: HiltonProduct: HiltonIdea: TBWA\Chiat\DayCountry: United States

Duration of Campaign

Location/Region

Gender

Target audience

Socio-economic Level

Budget

3 months or less

UNITED STATES

Non-specific

Adults (26-55)

Middle

$2 milion

Why is this work relevant for Creative Effectiveness?

"It Matters Where You Stay," even on the fastest-moving place on the planet: TikTok. With a first-of-its-kind 10-minute TikTok, Hilton earned over 6.5 million minutes of engagement. By throwing out the playbook, we not only got a highly distractible audience to stay with the brand, but also expanded...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands