Hilton: Hilton Travel Passport

Although 2022 is still shrouded in the epidemic, domestic parent-child travel has already resumed.

Case details

Brand: Hilton

Brand owner: Hilton Enterprise Management (Shanghai) Co., Ltd.

Main agencies: TBWA, iProspect (Shanghai) Advertising

Major agency holding group: Omnicom Group

Contributing agency: Shanghai Fengmi Culture Communication Co., Ltd.

Launched in: Mainland China

Industry: Hotel

Media channels:

Budget: 6-8 million

Case Summary

Although 2022 is still shrouded in the epidemic, domestic family travel has resumed.

For new adult travelers, high-end hotel chains can use special destination promotions and brand loyalty programs to make up for the "standardized" hotel experience. But for parent-child travel groups, how to win...

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