Hilton: Disconnect to Reconnect

Haikel Ben Hamouda, Rafael Lavor, Jennifer Fischer

Hilton, a hotel brand, launched a campaign in the United Arab Emirates to increase consideration, boost brand affinity, and generate word-of-mouth.

Campaign details

Brand: Hilton Hotels Brand owner: Hilton Hotels Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Hotels Media channels: Word of mouth, Influencers, KOLs, Public relations Budget: Up to 500k

Executive summary

Marketing best practices tell you to squeeze influencers for them to produce as much content as a leading brand can wish for. Hilton did the opposite. Hilton provided a big influencer a blissful break. A big fancy room for a full weekend, and no social media allowed....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands