Hilton: Disconnect to Reconnect

Haikel Ben Hamouda, Rafael Lavor, Jennifer Fischer

Hilton, a hotel brand, launched a campaign in the United Arab Emirates to increase consideration, boost brand affinity, and generate word-of-mouth.

Campaign details

Brand: Hilton Hotels Brand owner: Hilton Hotels Entrant company: TBWA\RAADIdea creation: TBWA/RAAD Dubai Market: United Arab Emirates Sector: Hotels Media channels: Word of mouth, Influencers, KOLs, Public relations Budget: Up to 500k

Executive summary...

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