Hill: 4A’s Was Broken and Needed Transformation

Geoffrey Precourt

Geoffrey Precourt, Warc's U.S. Editor, reports from the 4A's Annual Leadership Conference 2010.

Hill: 4A's Was Broken and Needed Transformation

Geoffrey PrecourtWarc

Nancy Hill, president/ceo, 4A's(photo: AAAA conferences)

Two years ago, when she became president/ceo of the 4A's (at the time, still the American Association of Advertising Agencies), Nancy Hill allowed that "it was an organization that was simply unprepared to effectively lead in the 20th century, let alone in the 21st century, because we hadn't – or didn't have to – call in to question even the most basic things about how we did what we did."

And the man whom she would later identify as her...

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