Highlight findings of The Chartered Institute of Marketing’s Marketing Trends Survey, Spring 2007

This report looks at some of the stand-out findings of the Chartered Institute of Marketing’s “Marketing Trends Survey”, undertaken in the first quarter of 2007 among 1,500 UK marketing professionals.

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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