Higher profits through improved pricing processes in the automotive industry

Bernhard Ebel and Markus B Hofer

After years of cost cutting, prices and price management is becoming more and more important for improving profitability and shareholder value of OEMs.

Higher Profits Through Improved Pricing Processes in the Automotive Industry

Markus B. HoferAutomotive Competence Center, Simon-Kucher & Partners Strategy and Marketing Consultants, Germany

Bernhard EbelAutomotive Competence Center, Simon-Kucher &...

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