High tech to enhance high touch

This paper discusses the way new developments in audio capture and editing technology can enhance the utility of qualitative research for the moderator and clients.

High Tech To Enhance High Touch

Hearing the voice of the consumer

Jon Last The Golf Digest Companies
Judith Langer RoperASW
 
Discussion
 
Use of Technology in Qualitative Research

Qualitative research is typically seen as the touchy-feel...