High-performance integration

Tim Hazelhurst

Tim Hazelhurst describes the totally integrated marketing contact strategy developed and implemented by Altro, the inventor and market leader in safety flooring.

HighPerformance Integration

Tim HazelhurstIAS

Integrated Marketing communications or, as I prefer to call it, integrated contact, requires a commitment in more dimensions of a company than you might first think.

Changing customers' behaviour is the...

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