High attention processing: the real power of advertising
There is probably no subject that has received more coverage in these pages over the past five years than low-attention processing (LAP), to the extent that...
High attention processing: the real power of advertising
James Mundell, John Hallward and Dave Walker, from Ipsos-ASI, use their company's pre-test and tracking study results to contest the popular belief in low-attention processing (LAP).
