Hi-PERF: Yeh campaign Ka Impact Kitna Chalega

Hi-PERF Engine Oil, a lubricant brand in India, relaunched its bike engine oil to increase brand awareness of the mother brand, TotalEnergies, and drive a sales growth at a fast pace.

The marketing objective

The global lubricant giant TotalEnergies is a relatively smaller player in crowded Indian market, wanted to re-launch a bike engine oil, Hi-PERF. Hi- PERF was a new entrant, having merely 2 % market share, in a highly competitive...

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