'Hi, Marx'

Suggests that the philosophy of Marx, especially his concept of `alienation’, applies to consumers today, as they become more cynical about the aims of commercial and political marketing.

'Hi, Marx'

Nick Gadsby Duckfoot Research & Development

Throwing the name 'Marx' around in the marketing world is likely to get you noticed, even if the responses are not always as open-minded as you might expect - it merely brings to mind the old ad world adage that any attention is good attention. But this paper has a more serious purpose than getting up the noses of the more conservative amongst us. It is notoriously easy to get bogged down in detail inmarketing and research; after all it is...

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