'Hi, Marx'

Nick Gadsby

Suggests that the philosophy of Marx, especially his concept of `alienation’, applies to consumers today, as they become more cynical about the aims of commercial and political marketing.

Brand theories & ideas
Consumer sentiment
Customer relationship management

'Hi, Marx'

Nick Gadsby Duckfoot Research & Development

Throwing the name 'Marx' around in the marketing world is likely to get you noticed, even if the responses are not always as open-minded as you might expect - it merelybrings to mind the old ad...

Learn more Get a demo