Brendan Ryan, CEO of FCB, asks in this speech to the 4A's (the American Association of Advertising Agencies) 2001 Management Conference why sectors such as government, press and banking are losing faith in the advertising industry, and defends advertising agencies against claims that they are overpaid.
Hey, this stuff actually works?
Brendan Ryan4A's Chairman & CEO, FCB
Before this meeting, I took the time to read through the different speeches given by past AAAA Chairmen. I saw that, for the most part, they all tended to focus on one significant...