Hewlett-Packard: HP Insider

Hewlett-Packard wanted to expand Hispanic awareness for its products beyond printers. A campaign began with black bodysuit-clad "shadows" roaming the streets of Miami who handed out cards leading to a site.

Hewlett-Packard: HP Insider



Category: Information TechnologiesCountry where program ran: USADate program started/ended: December 2008

Product Description:The plan had two phases. Buzz. And more Buzz. Buzz: Individuals in skin-tight black body suits were sent all over Miami in search of a person to fill in the blank space in The Insider. Online news, blogs, local news, Jumbotrons featured these intriguing creatures. The Miami blogosphere was rife with curiosity and coverage. More Buzz: After this two week 'teaser,' HP was revealed as the source. Now people understood the game, entered their video online,...

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