Hewlett-Packard Company: You + Hp campaign

Long known as a reliable but predictable maker of computer printers, Hewlett-Packard Company (HP) was, in 2003, engaged in a recasting of its moribund image, a project initiated by HP's chief executive officer, Carly Fiorina, after a divisive 2002 merger with computer company Compaq.

Hewlett-Packard Company: You + Hp campaign

Mark Lane

OVERVIEW

Long known as a reliable but predictable maker of computer printers, Hewlett-Packard Company (HP) was, in 2003, engaged in a recasting of its moribund image, a project initiated by HP's...