Hewlett Packard - HP blades system servers positioning and share growth campaign

A 2006-7 campaign for Hewlett-Packard’s Blades server technology. Research showed that HP was in second place between its two main competitors in customer perceptions, and sought a more differentiated, benefits-related positioning.

HP BladesSystem Servers Positioning & Share Growth Campaign


“Blades” are a relatively new technology in the server category. Servers are of course the behind the scenes workhorse engines that drive applications that are the backbone...

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