Hewlett Packard - Do you believe the HYPE?

This campaign aimed to help Hewlett Packard sell digital technology to young artists by connecting with them and their ambitions emotionally and sympathetically.
Agency: PublicisAuthor: Belinda Parmar

Hewlett Packard – Do you believe the HYPE?

Belinda Parmar

Planning helped Hewlett Packard (HP) realise that they had an opportunity to do something bigger than an ad campaign; HP could become a patron of the underground...

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