Heuristic algorithms as a basis for intelligent meters

Paul Donato

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual viewing behavior is within a household.

Heuristic Algorithms As A Basis For Intelligent Meters

Paul DonatoNielsen Media Research

What Are Heuristic Algorithms?

Heuristics is a branch of artificial intelligence (AI), which focuses on systems that learn. This paper explores the role of heuristic algorithms as they might be utilized within today's prompt-based active people meters.

Prompts: One If By Land, Two If By Sea

Currently, there are many different protocols that are in use around the world to, in effect, query a metered household about who is watching a particular television set. Some systems deliver prompts on predetermined and fixed time intervals ranging from nine...

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