Rob Fountain, David Oliver, Kate Majmader, Kate Smith, Patrik Utterstrom.Other contributor: Iris Creative.
WHAT IS WONDERFUL ABOUT THIS WORK?
Using the principle 'challenge everything and follow sound DM principles' set firsts for Hertz and the car-rental industry as a whole, serving the right messages at the right time. We got an ROI of 42:1 and a YoY increase in directly trackable revenue of 30%.
To increase average revenue per member and revenue directly attributable to marketing. Additionally identify customer groups and launch a segmented communications plan that treats high-value, medium-value and...