In this case study, Brierley Europe's campaign for Hertz Europe, a car rental firm, is discussed. The campaign, winner of a bronze in the travel and holidays category of the 2009 DMA Awards, involved analysis of the firm's database, which identified seven separate consumer groups.
Rob Fountain, David Oliver, Kate Majmader, Kate Smith, Patrik Utterstrom.Other contributor: Iris Creative.
WHAT IS WONDERFUL ABOUT THIS WORK?
Using the principle 'challenge everything and follow sound DM principles' set...