Hertz Corporation: Get Tough campaign

Hertz's "Get Tough" campaign was motivated by Avis Rent A Car's anti-Hertz ads from 1962 to 1966.

Hertz Corporation: Get Tough campaign

William Baue

Overview

Hertz's "Get Tough" campaign was motivated by Avis Rent A Car's anti-Hertz ads from 1962 to 1966. Avis Rent A Car's advertising agency, Doyle Dane Bernbach (DDB),...