Hertz Campers: How to avoid a crisis in a Jeep rooftop tent

Hertz, a car rental brand, launched its new product, Hertz Campers, in Portugal and increased sales, despite the poor reputation of Hertz at the time.

Context

In June 2020 Hertz bankruptcy was public, but Hertz Portugal, being an independent Portuguese company, was out of this disaster. Besides this, Covid- 19 had an impact on the business in Portugal as it had all over the world.

The Portuguese company...