Hersheys: Kisses - #YourForevers Valentine's Day 2022

Avinash Pandey

Hershey, a chocolate brand, increased its reach and sales in India with the Kisses- #YourForevers campaign which encouraged people to celebrate all their loved ones on Valentine's Day with Hershey’s chocolate.

Campaign details

Brand: Hershey's Brand owner: Hershey Foods Entrant company: Interactive Avenues –A Reprise Network CompanyIdea creation: Interactive Avenues Mumbai Market: India Sector: Confectionery Media channels: Product sampling, Packaging & design, Online display, Online video, Word of mouth, Influencers, KOLs, Social media, Television & Connected TV, Outdoor, Out-of-home, Radio & audio, Point-of-purchase, In-store, Merchandise & free gifts Budget: 10 - 20 million

Executive summary

Hershey's brand purpose is to enable consumers to celebrate togetherness with their loved ones. Through our premium, indulgent chocolates we...

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