Hershey's: Hershey X NBA – Sweeter Together

Richard Fofana

Chocolate brand Hershey created an industry-first campaign to connect with new audiences in Canada and grow volume and share.

Campaign details

Brand: Hershey's Brand owner: The Hershey Company Entrant company: UMIdea creation: In house Market: Canada Sector: Confectionery Media channels: Events & experiential, Websites & microsites, Online display, Competitions & contests, Search marketing, Social media  Sponsorship - sports, Point-of-purchase, In-store, Sales promotion Budget: Up to 500k

Executive summary

Faced with restrictions due to the pandemic, Canadian youth were disproportionately locked down and locked out of opportunities to play and connect.

Nearly half of youth sports facilities were in need of repair prior to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands