Hershey's: Hershey X NBA – Sweeter Together

Chocolate brand Hershey created an industry-first campaign to connect with new audiences in Canada and grow volume and share.

Campaign details

Brand: Hershey's Brand owner: The Hershey Company Entrant company: UMIdea creation: In house Market: Canada Sector: Confectionery Media channels: Events & experiential, Websites & microsites, Online display, Competitions & contests, Search marketing, Social media  Sponsorship - sports, Point-of-purchase, In-store, Sales promotion Budget: Up to 500k

Executive summary

Faced with restrictions due to the pandemic, Canadian youth were disproportionately locked down and locked out of opportunities to play and connect.

Nearly half of youth sports facilities were in need of repair prior to...

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