Hershey's: Hershey X NBA – Sweeter Together

Richard Fofana

Chocolate brand Hershey created an industry-first campaign to connect with new audiences in Canada and grow volume and share.

Campaign details

Brand: Hershey's Brand owner: The Hershey Company Entrant company: UMIdea creation: In house Market: Canada Sector: Confectionery Media channels:Events & experiential, Websites & microsites, Online display, Competitions & contests, Search...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today