Hershey's: Hershey 2021

Chocolate brand Hershey's sparked a relevant conversation around equality by using its packaging to showcase the talents of female artists in Brazil.

Campaign details

Brand: Hershey'sBrand owner: The Hershey CompanyEntrant company: Hershey Do Brasil - BrazilIdea creation: BETC Sao PauloMarket: Latin AmericaSector: FoodMedia channels:Word of mouth, Influencers, KOLs, Radio & audio, Virtual & augmented...
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