Hershey's: HerShe

Chocolate brand Hershey's ran HerShe, targeting women aged 26 to 55 years old in Brazil, to attract new users and increase engagement and awareness.

Objectives

In Brazil Hershey faces strong competition with many traditional and centennial brands in the market. So, if we are not the biggest chocolate brand in Brazil, we have to be the most creative and relevant.

That's why we always look for different...