Hershey’s: Happy at home

Hershey’s India Private Ltd, a chocolate product company, increased clicks to e-commerce as well as its engagement rate in India by connecting with customers through recipes.

Campaign details

Brand: Hershey's India Private LtdAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC



Our focus was to drive deeper penetration for the Adjacencies category and drive usage of 100+ recipes with Hershey's which we developed.

Target Audience

M/F- 18+ Top 8 metro cities, Custom Keywords and people interested in cooking and baking.

Creative Strategy

We studied the latest consumer trends and behavioral patterns which showed there are many 1st time home chefs, 1st time cooks, little bakers at home, 1st time mommies, etc. and due to the pandemic, such behavioral changes...

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