Hershey’s: Happy at home

Hershey’s India Private Ltd, a chocolate product company, increased clicks to e-commerce as well as its engagement rate in India by connecting with customers through recipes.

Campaign details

Brand: Hershey's India Private LtdAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Our focus was to drive deeper penetration for the Adjacencies category and drive usage of 100+ recipes with Hershey's which we developed.

Target Audience

M/F- 18+ Top 8 metro cities, Custom Keywords and people interested in cooking and baking.

Creative Strategy

We studied the latest consumer trends and behavioral patterns which showed there are many 1st time home chefs, 1st time cooks, little bakers at home, 1st time mommies, etc. and due to the pandemic, such behavioral changes...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands