Hershey’s: Happy at home

Hershey’s India Private Ltd, a chocolate product company, increased clicks to e-commerce as well as its engagement rate in India by connecting with customers through recipes.

Campaign details

Brand: Hershey's India Private LtdAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC

Strategy

Objective

Our focus was to drive deeper penetration for the Adjacencies category and drive usage of 100+ recipes with Hershey's...

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