Campaign details
Brand: Hershey's India Private LtdAgency: Interactive Avenues - A Reprise Network CompanyRegion: APAC
Strategy
Objective
Our focus was to drive deeper penetration for the Adjacencies category and drive usage of 100+ recipes with Hershey's which we developed.
Target Audience
M/F- 18+ Top 8 metro cities, Custom Keywords and people interested in cooking and baking.
Creative Strategy
We studied the latest consumer trends and behavioral patterns which showed there are many 1st time home chefs, 1st time cooks, little bakers at home, 1st time mommies, etc. and due to the pandemic, such behavioral changes...