Hersheys: Happy At Home

Chocolate brand Hershey's ran a YouTube campaign in India to increase consideration and sales for its adjacencies category.

Campaign details

Brand: Hershey's Brand owner: Hershey Foods Entrant company: Interactive Avenues – A Reprise Network CompanyIdea creation: Interactive Avenues Mumbai Market: India Sector: Confectionery Media channels: Social mediaBudget: Up to 500k

Executive summary...

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