Campaign details
Brand: Hershey's Brand owner: Hershey Foods Entrant company: Interactive Avenues – A Reprise Network CompanyIdea creation: Interactive Avenues Mumbai Market: India Sector: Confectionery Media channels: Social mediaBudget: Up to 500k
Executive summary
Consumer research showed there were many first-time home chefs, first-time cooks, first-time home bakers, first-time moms, etc., and due to the Covid pandemic there was a spoke in baking and related activities. The campaign married these behavioural trends with consumer insights and search trends to define five buckets: 1) Quick...