Hershey Virtual Treat Quest: Saving Halloween

Richard Fofana, Jeenal Patel

Hershey candy brand ran a digital engagement campaign in Canada for Halloween 2020 to drive sales and boost brand health during the COVID-19 pandemic.

Campaign details

Brand: HersheyBrand owner: The Hershey CompanyEntrant company: UM TorontoIdea creation: UM Toronto, Mint TorontoMarket: CanadaSector: ConfectioneryMedia channels: Gaming & in-game advertising, Merchandise & free gifts,...

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